Privacy policy

Eshi Privacy Policy

Eshi (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website www.eshiunderwear.co.uk (“the Website”) or purchase our products.

We comply with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

 

1. Data Controller

Eshi is a trading name of HBTrading, registered in England and Wales with company number 09615070. For data protection law, we are the “data controller”.

 

2. Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity Data: name, title, date of birth.
  • Contact Data: billing address, delivery address, email address, telephone number.
  • Payment Data: payment card details (processed securely by our payment providers — we do not store full card details).
  • Transaction Data: details of your orders, purchases, and returns.
  • Technical Data: IP address, login data, browser type, operating system, device identifiers.
  • Profile Data: preferences, feedback, survey responses.
  • Marketing Data: your consent to receive marketing communications and your engagement with them.

 

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil your orders, including delivery and returns.
  • To communicate with you regarding your orders, queries, or complaints.
  • To provide customer service and aftercare.
  • To personalise your shopping experience and improve our website.
  • To send you marketing communications (where you have consented or where otherwise permitted by law).
  • To detect and prevent fraud, misuse, or illegal activity.
  • To comply with legal obligations.

 

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

  • Contractual necessity (processing required to perform our contract with you, e.g. fulfilling an order).
  • Legal obligation (e.g. maintaining tax records).
  • Legitimate interests (e.g. fraud prevention, business operations, website improvements).
  • Consent (e.g. marketing communications, cookie preferences).

 

5. Disclosure of Your Data

We may share your data with:

  • Service providers (e.g. delivery companies, payment processors, IT and hosting providers).
  • Professional advisers (e.g. accountants, legal advisers).
  • Government authorities or regulators where required by law.
  • Third parties in connection with a business sale, merger, or restructuring.

We do not sell your personal data.

 

6. International Transfers

Some of our service providers may process personal data outside the UK. Where this occurs, we will ensure appropriate safeguards are in place, such as standard contractual clauses approved under UK GDPR.

 

7. Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, and reporting obligations. For example, we retain transaction data for a minimum of six years in compliance with tax law.

 

8. Your Rights

You have the following rights under data protection law:

  • Right of access to the personal data we hold about you.
  • Right to rectification of inaccurate or incomplete data.
  • Right to erasure (“right to be forgotten”).
  • Right to restrict or object to processing.
  • Right to data portability.
  • Right to withdraw consent where processing is based on consent.
  • Right to lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise your rights, please contact us at support@eshiunderwear.com.

 

9. Security

We implement appropriate technical and organisational measures to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

 

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our Website.

 

11. Contact Us

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

 

Eshi Cookie Policy

This Cookie Policy explains how Eshi (“we”, “our”, “us”) uses cookies and similar technologies on our website www.eshiunderwear.co.uk.

 

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to the website owners.

 

2. Types of Cookies We Use

We use the following categories of cookies:

  • Strictly Necessary Cookies: essential for the operation of our website (e.g. shopping cart, secure checkout).
  • Performance Cookies: collect information on how visitors use our website to help us improve functionality (e.g. Google Analytics).
  • Functional Cookies: remember your preferences and personalise your experience.
  • Targeting/Advertising Cookies: track browsing habits to deliver relevant advertising.

 

3. Third-Party Cookies

We may allow third parties (e.g. advertising networks, analytics providers, social media platforms) to place cookies on your device to collect information about your online activities over time and across different websites.

 

4. Managing Cookies

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality (e.g. checkout).

For more information on cookies and your choices, visit www.allaboutcookies.org.

 

5. Consent

On your first visit to our website, we request your consent to use non-essential cookies through a cookie banner. You can update your preferences at any time via our Cookie Settings.

 

6. Changes to This Policy

We may update this Cookie Policy to reflect changes in technology or law. The latest version will be available on our website.

 

7. Contact Us

If you have any questions regarding our use of cookies, please contact: